This year’s focus will explore the integration of digital technologies, from cryptocurrencies to AI technologies in international business strategies, their impact on market dynamics, and the ethical, regulatory, and competitive landscapes shaped by these advances.

Some of the topics that would be covered in the conference, would include:

• AI in Global Market Strategies: Examining how AI technologies are being integrated into market entry and expansion strategies across different regions. This includes the use of digital technologies including AI for market analysis, prediction of market trends, automated customer segmentation, and personalized marketing strategies. 
• AI-driven Supply Chain Optimization: Discussing the implementation of AI for enhancing efficiency in global supply chains (logistics, from predictive analytics for inventory management to autonomous vehicles for goods transportation). This includes a look at how AI is used to streamline operations, predict disruptions, and enhance interconnectivity within global supply chains. 
• Consumer Insights and AI: Investigating how AI is utilized to gather and analyze consumer data across different markets to tailor products and marketing efforts. This includes the use of machine learning to uncover patterns in consumer behavior and predictive models to anticipate future buying trends. 
• AI, Cybersecurity, and Data Sovereignty: Exploring the challenges and solutions AI presents in managing data protection and cybersecurity in international settings. This includes discussions on cross-border data flows, compliance with diverse data protection laws, and the use of AI to enhance cybersecurity measures. 
• Managing Remote Teams with AI: Delving into the utilization of AI tools to manage culturally diverse and geographically dispersed teams. This theme explores the use of AI for enhancing communication, coordination, and productivity, including the deployment of AI-driven project management tools and virtual assistants. 
• Innovative AI Technologies: Highlighting how startups and multinational corporations are leveraging AI to gain a competitive edge on the global stage. This can include case studies on AI in product development, customer service enhancements, and operational efficiencies. 
• Ethics of AI in International Business: Addressing the ethical implications of deploying AI in various cultural and regulatory frameworks. This theme would explore issues such as AI bias, the impact of AI on employment in different regions, and the ethical considerations of AI decision-making in business. 

Each of these above themes not only provides a broader scope for discussion but also invites a multidisciplinary approach, encouraging contributions from international business scholars, management and marketing scholars, technology experts, business strategists and ethicists. This nuanced exploration will enrich the discourse at the conference, providing a comprehensive understanding of AI’s role in shaping the future of international business.

Other Conference topics: As usual in IIBC, papers addressing other International Business topics are welcome. Please find below some illustrative examples:

• Iberian firms in an uncertain external environment
• International strategy
• International marketing
• International finance, accounting and governance
• Managing people in a cross-cultural environment
• FDI from and to Iberian countries 
• Iberian Family Firms and international entrepreneurship
• Knowledge management and innovation
• Global services: a digital perspective
• Iberian MNE’s Processes and Operations
• New methods in teaching International Business

Important Dates:

• Paper submission deadline: July 15, 2024 July 29, 2024 | DEADLINE EXTENDED

• Communication of acceptance deadline: September 6, 2024

• Early registration deadline: September 30, 2024

• Conference dates: October 11 and 12, 2024