October 11, 2024
Room CES-131 (Auditorium next to the CES bar)
09:00|09.30 Reception
09:30|09:45 Open Session | Paulo Quaresma, Leonor Vacas de Carvalho, Rui Fragoso
09:45|11:15 Session 1 – International Marketing I | Chair: Nuno Rosa Reis
Cross-cultural advertising research: Antecedents and effects of the perceived value of an Ad
Cátia Fernandes Crespo, Alcina Gaspar Ferreira, Fábio Matos Ribeiro, Tatiana Alshevskaya
Navigating international markets: The role of AI and digitalization in international new ventures
Ana Beatriz Lopes Rodrigues, Miguel González-Loureiro
International expansion-performance relationship in emerging markets exporting firms: The role of export destination and industry dynamism
Daniel Botero-Guzmán, Marisa Ramírez-Alesón
11:15|11:45 Coffee-break
11:45|13:15 Session 2 – Exports, Internationalization and Performance | Chair: Nuno Fernandes Crespo
How does the interrelationship of institutional and firm-level conditions lead to high firm performance? A configurational approach using fsQCA
Alexandre Oliveira, Fernando Carvalho, Nuno Rosa Reis
Interconnected dynamics of export commitment, distribution adaptation, and export performance: A moderated mediation approach
Carlos M. P. Sousa, Emilio Ruzo-Sanmartín, Concepción Varela-Neira, Qun Tan
Examining the family effect on marketing strategy and international growth in SMEs
Nuno Fernandes Crespo, Cátia Fernandes Crespo, Maria João Guedes, Pankaj Patel
Breadth without depth leads nowhere: the key role of international scale speed on international performance
Ana Rodrigues, Fernando Carvalho, Ângelo Cabral, André Alves
13:15|14:30 Lunch (Cozinha do Cardeal)
Room CES-131 (Auditorium next to the CES bar)
14:30|15.30 Keynote Speaker: Jean-François Hennart
15:30|17:00 Session 3 – International New Ventures | Chair: Francisco Puig
Classification of early internationals: An analysis of internationalizing trajectories
Joana Gomes-Silva, Miguel González-Loureiro, Fabio Duarte, Ana Borges
Ventures internationalisation: Why some new ventures will never go international?
Joana Gomes-Silva, Miguel González-Loureiro
Open science in the international entrepreneurship research field through the lens of leading authors
Antonia M. García-Cabrera, María J. Miranda-Martel, Francisco J. Gutiérrez-Pérez, M. Gracia García-Soto
17:00|17:30 Coffee-break
17:30|19:00 Session 4 – International Marketing II | Chair: Carlos Sousa
Challenges and barriers to the internationalization of Portuguese Fintechs
David Leal da Costa, Ricardo M. Rodrigues
Simultaneous versus sequential model in foreign entry: Evidence from wine industry
Patricia Verónica Heredia Olivera, Isabel Saz, Marta Fernández-Olmos
Sailing against the wind: International servitization and survival of new manufacturing exporters
Weiyu Wang Macau, Maria João Guedes
A disaggregation of risk inefficiencies when learning from international experience
Joana Gomes-Silva, Miguel González-Loureiro
20:30|23:00 Conference dinner | Restaurant “1/4 para as 9”
October 12, 2024
Room CES-131 (Auditorium next to the CES bar)
09:30|11:00 Session 5 – ESG and Policy Issues | Chair: Cátia Crespo
Women’s leadership in corporate boards: Driving higher ESG ratings
Maria-Jose Garcia-Lopez, David Sánchez Plaza, Daniel Amo Navas, Hamid Hamoudi
The influence of generalized institutional inefficiencies on firms’ ownership strategy: A study in the MENA region
Youmna Bouzamel, Nuno Rosa Reis, João Carvalho Santos, Manuel Portugal Ferreira
Challenges and opportunities in cluster policies implementation: Insights from the Spanish case of internationalization
Francisco Puig, Santiago Cantarero, Francesco Verdone, Ana Debón
A composite index for country brands with a sustainability factor
Julio Cerviño, Washington Macías, Noelia Araujo Vila
11:00|11:30 Coffee-break
11:30|13:00 Session 6 – Longitudinal perspectives, institutions and business models | Chair: Miguel González-Loureiro
Looking backward and forward to better understand a changing world: An analysis of potential future courses of action up to 2050 and their implications for IB research
Vítor Corado Simões
Sustainable business model innovation, international business and digital transformation
Alicia Rodríguez Márquez, Ana Teresa Tavares-Lehmann
Institutional fragility and firm performance: A dynamic approach to institutional change in the European Union
Alexandre Oliveira, Fernando Carvalho, Nuno Rosa Reis
Strategic agility and international vision in international new ventures
Nuno Fernandes Crespo, Dinis Macedo
13:00|13:15 Closure
13:15|14:30 Lunch (Cozinha do Cardeal)